Lootcart
Lootcart isn’t just a shopping app — it’s your digital wardrobe curator and style companion, helping you find what you love with ease.
Duration
March- april, 2025
Challenge
High return rates and frustration in online shopping stem from size, color, quality issues, inaccurate AI recommendations and poor personalization. To enhance the experience, how can we create a home shopping service where a stylist visits with personalized selections, offering various sizes and styles to help users find the perfect fit?
Solution
We abandoned the color dependence of traditional florals and took “ink floral topology” as the creative anchor, we built the visual system in stages:
Extract floral core outlines, use bold strokes and negative space for strong contrast, boosting graphic memorability;
Extend the design language to all brand touchpoints, making black-and-white florals the signature visual symbol of Monochrome Petal.
Impact
Home trial without awkwardness
Made for Gen Z India
Lower return rates by 40%
Increase customer retention 2x
Boost conversion rates with tailored service
Hybrid model: AI + real stylists